One of the most common complaints about Generation Y is the “Everybody gets a Trophy” ideal. There have been dozens of articles and even an entire book dedicated to this and how to train us Generation Y kids to just drop it and behave like good cubicle monkeys should.

There are 2 things that are generally considered part of this trophy idea. The first is that everybody deserves a reward, even if they fail. The second is that every minor success should be rewarded. Based on the opinions of older generations on the web and in print, these are both ideals that every member of Gen Y holds dear. However, a lot of this is based on a misinterpretation of what’s really going on in our heads and I’ve found that many of us only believe the second part.

Nobody likes the Participant ribbon.

Let’s tackle the idea that even failure deserves a reward. Of the people I surveyed, most addressed this. Of the people surveyed, all of them felt that this was inaccurate. I think the idea started because of how my generation was treated in elementary school. In just about every competition, everybody who participates gets some sort of reward. This has clearly led my generation to accept and even embrace failure right? The people I surveyed disagree; here are a few of their responses:

“Boy Scouts, Marching Band, Tae Kwon Do and Academic Decathlon all had a lot of competition in them and they had clear winners and losers. Games where everybody wins were usually the province of corny church youth group games and were the butt of jokes among my friends and me.”

Jason W, Pembroke, NH

“… At sports tournaments, my brothers and I would sometimes receive trophies even for placing in last. My parents were proud of us and put it with our other awards. However, my brothers and I treated them more like a daily reminder of our failure and it drove us to work harder.”

Anonymous

There were a variety of similar responses, but I think these two represent the ideas shared by all. We’ve never viewed rewards for failure as a good thing. I never took home a “participant” ribbon and showed it off to my friends and family. That being said, I think that many companies are far too concerned with failure and fear of failure can cripple a team. Innovation and creativity are rarely the result of continuous success.

Failure is unavoidable. Many of the companies founded by Gen Y are successful because they recognize small failures as necessary steps in the process of innovation.

Rewarding Success is a Good Thing

The other part of this Trophy idea is that Gen Y expects rewards for small successes. I would agree with this 100% and most of the people surveyed agree too.

The general consensus amongst my fellow Gen Y members is that the current corporate culture favors job title and longevity over productivity. I’ve been in many situations where I’ve put in extra hours, travelled over holidays and gone above and beyond only to see a manager get a pat on the back. In one case, my supervisor didn’t even know why he was being congratulated. While this instance is rather anecdotal, nobody can argue against the obscene bonuses executives have received while the companies they run fall apart and destroy our economy. What company do you think would be more successful, the one that rewards the extra effort of individuals or the one that provides a fat bonus for executives?

The issue I have with this aversion to recognizing success is that in most cases it’s very simple and cheap to do. I don’t expect a huge bonus for doing my job, but when my team puts in extra hours every night for a week, maybe a lunch is in order or possibly even just an email saying thanks. Why would having a group of young, ambitious professionals that are easily motivated by small rewards and recognition be a bad thing? I would think that having employees that will work extra hours for a nicer desk chair or bagels once a week would be a c-level executive’s wet dream.

[FYI, for those that doubt Gen Y employees can be motivated by weekly bagels and the occasional beer, take a look at one of my former employers CustomScoop. When a company with less than 20 people is building better products than Google, you know they’re doing something right.]

Summary

Overall, the feeling in the survey could be summarized in the following points:

• We don’t expect rewards for failure.
• We will be rightfully upset when others are credited for our hard work.
• Not every reward has to be cash, a thank you or kind gesture is often more meaningful.

To wrap up, here are a few more quotes:

“Failure is much more important than success and I do not want trophies that I do not earn.”

Matt G, Senior Public Affairs Analyst - Washington DC

“I want recognition, but not necessarily a trophy… I don’t see this as a negative because it just motivates me to strive to do more good.”

Kelley Muir, Manchester, NH

“Actually it really annoys me when people feel like they should be treated like special snowflakes because they exist.”

Courtney, Attorney, Concord, NH

“That is not the way I was raised. In rec soccer, I was terrible, and knew I didn’t deserve a trophy. To this day, I haven’t seen a good argument for rewarding poor performance.”

Anonymous